Cuba’s rum factory will increase exports to China

Matanzas, Cuba, Mar 7 (Prensa Latina) The Eladio de Marcos Hernandez rum factory in the Cuban province of Matanzas plans to increase production of Perla Norte rum for export, specifically to China, in 2023.

According to www.acn.cu, the factory, located in the municipality of Cardenas, produces three derivatives of Perla Norte, namely Carta Blanca, Carta Oro and Añejo, which it expects to export to the Chinese market for the benefit of the national economy.

Leidi Almeida, director of the factory, which belongs to the Cuba Ron S.A. corporation, said that this year, they also expect to increase the presence of Varadero rum in Europe, especially in Italy.

Almeida added that in 2023, 1,500 hectoliters of Varadero rum will be produced, in addition to 15,000 cases of that brand and Perla del Norte, which are recognized as the flagship product of the enterprise, one of the most important in the Cuban rum industry.

In view of the limitations imposed by the United States blockade that prevent the commercialization of rums in Latin American countries and the fear of sanctions, the company seeks alternatives by opening up to new markets, while in Cuba solutions are used to access raw materials such as bottling the beverages in plastic containers, she said.