The official image that will accompany the 2028 Los Angeles Olympic Games (LA28) was unveiled today by the executives responsible for its design.

Under the concept Los Angeles in Full Bloom, the design draws on the natural phenomenon in which wildflower seeds burst forth and fill the southern region of California — the state that will host the Games under the five rings in 2028 — with vibrant color.

Featuring a color palette inspired by the bird of paradise (Strelitzia reginae), the official flower of Los Angeles, the design reflects the city's creative and multifaceted culture while simultaneously paying tribute to its residents.

The LA28 aesthetic will be present across all aspects of the Games, from the facades of sports venues and the credential badges of each country's delegation to the equipment used by local competitors — a nod to the city's Olympic tradition.

The unveiling of the official image for the 2028 Los Angeles Olympic Games two years in advance reaffirms the organizers' commitment to transforming the event into a groundbreaking competition aligned with the evolution of contemporary society.