Very soon, the business sector will be able to optimize its processes in agreements with the Cuban Telecommunications Company, ETECSA, related to mobile telephony, thanks to the implementation of an initiative called the Corporate Portal. This portal aims to minimize procedures that are currently somewhat tedious because they require formal protocols such as hand-delivered letters.

In a world moving towards digitalization in all processes, in-person interaction is sometimes an obsolete practice that can be replaced to allow at least some procedures to be completed more efficiently, as is the case here. The idea originated and was developed in the province of Holguín; there, its creators found a way to save time and reduce the amount of printed paperwork. Yes, because today each office generates a huge amount of physical documentation.

Modernizing this process offers several advantages because, until now, every request had to be scheduled at a commercial office during strict business hours. The mobile service was chosen to begin testing because it’s the most frequently used, accounting for more than 90% of the requests processed by ETECSA, and therefore also generates the most paperwork.

Presented at the recent Havana International Fair FIHAV 2025, “the Corporate Portal arises from the need to begin the digital transformation of services for the Cuban legal sector,” explains Félix Manuel Piña Figueredo, head of the Corporate Marketing Group for the Holguín territorial division. “While ETECSA has worked on self-service for years, it has focused more on residential services, such as Transfermóvil, while services for businesses have lagged behind. That’s why we created the portal, which, in its first phase, will only handle mobile services, with the prospect of expanding its scope.”

"It's software that allows the customer to formalize their requests, whether it's increasing minutes, changing a SIM card or plan, etc."It will be dedicated to all the after-sales service currently provided to businesses for mobile services.”

“The system will allow users to know the status of their request in real time, whether it has been reviewed and processed, and if it was rejected, it will explain the reason. On the other end, an executive will handle each case and provide the appropriate response as quickly as possible.” The first innovation is not having to go to an office and then being able to make the request at any time and from anywhere. The only requirement is an internet connection. “The only time an institution representative will need to go to the business bureau is when they need to contract the service. That first time, they have to go in person because a contract needs to be signed.”

“How does it work? Currently, each company has a number of designated employees; only those employees will be able to log in. In fact, registration is also self-managed.” “Simply log in to the system with the required information, and the portal will validate that information against the database of authorized individuals registered with ETECSA,” the executive explains.

“Currently, the Corporate Portal is a website in its pilot phase. During December, we will train the entire sales force, and the first quarter of 2026 will be the deadline for clients to join. The idea is for everyone to use it; we don't want to leave it up to individual choice because digital transformation can sometimes take a little work, but we know it will be very well received.”

The head of the Corporate Marketing Group for the Holguín territorial division affirms that with this project, “expectations are high because it’s the first step toward self-management. In its initial phase, there will be a person behind the scenes handling the request—the same sales executive who previously received the letter in the office and will now use the system—but in the future, the software is intended to process everything by sending commands.” In the second phase, we want it to be completely self-managed, with users creating their requests on the platform and the platform itself communicating with the supply systems. This will offer autonomy, convenience, and speed.”

Translated by Amilkal Labañino / CubaSí Translation Staff