Taylor Swift Requests Voice Protection in the European Market

Taylor Swift pide proteger en el mercado europeo su voz
Taylor Swift has submitted a formal application to protect her voice with the European Union Intellectual Property Office (EUIPO), located in Spain, covering all operations within the 27-nation market related to musical goods, entertainment services, and associated commercial offerings.
This European request complements similar filings submitted by her representatives to North American intellectual property authorities over recent months, aimed at securing her voice and likeness against the growing risks posed by artificial intelligence.
The application, which entered the public registry of the EU agency on October 6, centers on an audio file of the artist stating “Hey, it's Taylor Swift.” The filing was processed through her Nashville, Tennessee-based enterprise, TAS Rights Management LLC.
The American pop icon's submission arrived at the agency just one day after Italian Prime Minister Giorgia Meloni filed a comparable request featuring the statement “I am Giorgia Meloni,” presumably to prevent unauthorized voice cloning and impersonation through artificial intelligence tools.
Swift seeks to reserve this sound file under Class 41 of the Nice Classification for intellectual property, encompassing nearly all facets of music supply and entertainment delivery, including physical and digital sound recordings, live performances, online content distribution, news programs, and broadcast interviews.
In April, intellectual property firm Gerben IP, representing the singer, noted that such legal actions provide an additional layer of defense beyond standard personality rights laws to prevent the unauthorized commercial use of a celebrity's image and likeness.
According to the legal firm, “by registering specific phrases associated with her voice, Swift could challenge not only exact audio reproductions, but also imitations that are deceptively similar—a fundamental legal benchmark in trademark jurisprudence.”
Following the submission, the EUIPO has initiated an evaluation phase before determining whether to approve the registration, which would grant exclusive rights to the audio file across the EU internal market for a ten-year renewable term.
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