The Cuban rum Eminente Reserva obtained its first gold medal at the China Wine & Spirits Awards, recognized as the largest and most prestigious wine and spirits competition in the country, diplomatic sources reported.
The ambassador of Cuba to China, Carlos Miguel Pereira, emphasized that with this step 'Cuban rum continues its upward path within the Chinese market.'
The competition selects and distinguishes beverages from around the world with the potential to be marketed in China and its awards are considered key to raise recognition among distributors and users.
The winners receive official certificates and stickers to the branded bottles, which help to attract even more attention.
Rums are among the products always present in Cuban exhibitions in commercial spaces in China.
In November 2019 and in the context of the second China International Import and Export Exhibition, the Cuba Ron S.A. corporation signed an agreement with the Beijing Yamei Anfu International company to export 30 thousand boxes per year of the Cubay and Perla del Norte brands.
Company executives told Prensa Latina that the agreement is valid for three years and grants a very favorable position to Cuban rums.