Cuba's country brand established as official sign of the State

Decree 54/2021 also establishes 'the organization of the Country Brand Council to authorize the use of this sign and regulate its promotion, national and international protection, its administration, control and defense, as well as the measures to be adopted in the event of infringements in the use of said sign.'

After its publication the day before, the provision will take effect within 180 days.

The regulations apply to natural and legal persons, national or foreign, with permanent domicile or not on Cuban territory, who use the Country Brand as an indication of the identity and national origin of their goods and services.

It also identifies Cuba as a suitable place for foreign investment, tourism or events.

The authorization for its use will be personal and non-transferable and the procedure for obtaining it includes the presentation of the application with the established form, signed by the interested person or their representative; and the document that accredits the legal or voluntary representation of the applicant.

For its part, the Country Brand Council has its own legal personality and is part of the Information and Social Communication Institute.

For its use, the corresponding fee must be paid except when the request is submitted by state bodies, bodies of the Central State Administration, and political, mass and social organizations.

The authorization for use is granted for a period of five years, counted from the date on which the resolution granting the right is issued.